Chris little
Drives you
cravey
wildbean cafe - BP
To bring to life a refreshed brand identity we developed a new creative platform across both the Australian and New Zealand markets, in a bid to re-engage Kiwis and introduce Aussies to its barista-made coffee and quality food.
The platform is based on the curious world of hungry people stuck in cars. A world where their imagination and most importantly appetite run wild.
It is the first-ever through-the-line brand campaign for wildbean cafe in Australia, and ran in over 1115 media sites across AU/NZ, in 134 different specs, and 536 unique pieces of artwork.
Credits
Toby Talbot (CCO), Kristal Knight (ECD), Chris Little (GCD), James O'Sullivan (ACD) Wayne Smith (Snr CW), Glenn Chapman (Snr AD)
Taking inspiration from our films the team created an AR filter for use across Instagram, Snapchat and TikTok.
If you have Instagram, give it a go now.
